/* ==========================================================================
   AppsLift — ASO agency. Design system.
   Dark premium theme · blue #1863DC CTAs · gold #FFE9A2 accents · peach chevron
   Fonts: Unbounded (display) · Manrope (body)
   ========================================================================== */

:root{
  --bg-900:#070B14; --bg-800:#0B1220; --bg-700:#111A2C; --bg-600:#17233A;
  --stroke:rgba(255,255,255,.08); --stroke-strong:rgba(255,255,255,.14);
  --blue-500:#1863DC; --blue-600:#0056A7; --blue-glow:rgba(24,99,220,.45);
  --gold-200:#FFE9A2; --gold-glow:rgba(255,233,162,.25);
  --peach-300:#F6C9A8;
  --text-100:#F4F7FC; --text-300:#C3CDDD; --text-500:#8492A8;
  --success:#38D39F; --danger:#FF6B6B;
  --cta:linear-gradient(135deg,#1863DC 0%,#0056A7 100%);
  --radius-sm:10px; --radius-md:16px; --radius-lg:24px; --radius-pill:999px;
  --container:1200px;
  --section-py:clamp(64px,9vw,128px);
  --shadow-card:0 8px 30px rgba(0,0,0,.35);
  --shadow-cta:0 8px 24px var(--blue-glow);
  --font-display:"Unbounded",system-ui,-apple-system,Segoe UI,sans-serif;
  --font-body:"Manrope",system-ui,-apple-system,Segoe UI,Roboto,sans-serif;
  --ease:cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%;text-size-adjust:100%}
body{
  margin:0; background:var(--bg-900); color:var(--text-300);
  font-family:var(--font-body); font-size:1.0625rem; line-height:1.6;
  -webkit-font-smoothing:antialiased; text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation-duration:.001ms!important;transition-duration:.001ms!important}
}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--font-display);color:var(--text-100);margin:0;font-weight:700}
p{margin:0}
::selection{background:var(--blue-500);color:#fff}

.container{max-width:var(--container);margin:0 auto;padding:0 24px}
@media(max-width:768px){.container{padding:0 20px}}
section{padding:var(--section-py) 0}
@media(max-width:768px){section{padding:clamp(56px,12vw,80px) 0}}
.alt{background:var(--bg-800)}

/* ---- Typography helpers ---- */
.eyebrow{font-family:var(--font-body);font-size:.75rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--gold-200);display:inline-block;margin-bottom:18px}
.h1{font-size:clamp(2.75rem,6vw,4.5rem);line-height:1.02;letter-spacing:-.02em}
.h2{font-size:clamp(2rem,4.5vw,3.25rem);line-height:1.05;letter-spacing:-.015em}
.h3{font-family:var(--font-display);font-weight:500;font-size:clamp(1.5rem,3vw,2rem);line-height:1.1}
.lead{font-size:1.25rem;font-weight:500;line-height:1.5;color:var(--text-300)}
.muted{color:var(--text-500)}
.gold{color:var(--gold-200)}
.center{text-align:center}
.sec-head{max-width:760px;margin:0 auto 56px}
.sec-head.left{margin-left:0}
.sec-head p{margin-top:16px;font-size:1.125rem}

/* ---- Buttons ---- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;
  font-family:var(--font-display);font-weight:600;font-size:1rem;line-height:1;
  padding:16px 28px;border-radius:var(--radius-pill);border:1px solid transparent;
  cursor:pointer;transition:all .22s var(--ease);min-height:52px;white-space:nowrap}
.btn-primary{background:var(--cta);color:#fff;box-shadow:var(--shadow-cta)}
.btn-primary:hover{filter:brightness(1.08);transform:translateY(-2px);box-shadow:0 12px 34px var(--blue-glow)}
.btn-primary:active{transform:translateY(0) scale(.98)}
.btn-ghost{background:transparent;border-color:var(--stroke-strong);color:var(--text-100)}
.btn-ghost:hover{border-color:var(--blue-500);background:rgba(24,99,220,.08)}
.btn-sm{padding:11px 20px;font-size:.9rem;min-height:44px}
.btn-lg{padding:18px 34px;font-size:1.0625rem}
.btn-block{width:100%}
:focus-visible{outline:2px solid var(--gold-200);outline-offset:2px}

/* ---- Header ---- */
.site-header{position:fixed;inset:0 0 auto 0;z-index:60;height:72px;display:flex;align-items:center;
  transition:background .24s var(--ease),box-shadow .24s var(--ease),border-color .24s var(--ease);
  border-bottom:1px solid transparent}
.site-header.scrolled{background:rgba(7,11,20,.72);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
  border-bottom-color:var(--stroke);box-shadow:0 6px 24px rgba(0,0,0,.28)}
.site-header .container{display:flex;align-items:center;justify-content:space-between;width:100%}
.brand{display:flex;align-items:center;gap:10px}
.brand svg{height:30px;width:auto}
.nav{display:flex;align-items:center;gap:30px}
.nav a{font-size:.9375rem;color:var(--text-300);position:relative;transition:color .2s var(--ease)}
.nav a::after{content:"";position:absolute;left:0;bottom:-6px;height:2px;width:0;background:var(--gold-200);transition:width .22s var(--ease)}
.nav a:hover{color:var(--text-100)}
.nav a:hover::after{width:100%}
.header-cta{display:flex;align-items:center;gap:14px}
.burger{display:none;background:none;border:0;cursor:pointer;padding:8px;color:var(--text-100)}
.burger svg{width:26px;height:26px}
@media(max-width:1023px){.nav{display:none}.header-cta .btn{display:none}.burger{display:block}}

/* Mobile overlay menu */
.mobile-menu{position:fixed;inset:0;z-index:80;background:var(--bg-900);display:flex;flex-direction:column;
  padding:24px;transform:translateX(100%);transition:transform .3s var(--ease);visibility:hidden}
.mobile-menu.open{transform:translateX(0);visibility:visible}
.mobile-menu .mm-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:40px}
.mobile-menu a{font-family:var(--font-display);font-size:1.5rem;font-weight:500;color:var(--text-100);padding:16px 0;border-bottom:1px solid var(--stroke)}
.mobile-menu .btn{margin-top:auto}
.mm-close{background:none;border:0;color:var(--text-100);cursor:pointer}
.mm-close svg{width:28px;height:28px}

/* ---- Hero ---- */
.hero{position:relative;padding-top:150px;padding-bottom:96px;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(60% 50% at 50% 0%,rgba(24,99,220,.16),transparent 70%),
             radial-gradient(45% 45% at 90% 100%,rgba(255,233,162,.07),transparent 70%)}
.hero .container{position:relative;z-index:1}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:56px;align-items:center}
.hero h1{margin-bottom:22px}
.hero .lead{max-width:560px;margin-bottom:26px}
.hero-bullets{list-style:none;padding:0;margin:0 0 30px;display:grid;gap:12px}
.hero-bullets li{display:flex;gap:12px;align-items:flex-start;font-size:1.0625rem;color:var(--text-300)}
.hero-bullets .ck{flex:0 0 22px}
.hero-analyze{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:14px;max-width:560px}
.hero-analyze input{flex:1 1 260px;min-width:260px;height:56px;background:var(--bg-700);border:1px solid var(--stroke-strong);border-radius:var(--radius-pill);color:var(--text-100);font-family:var(--font-body);font-size:16px;padding:0 22px;transition:border-color .2s,box-shadow .2s}
.hero-analyze input::placeholder{color:var(--text-500)}
.hero-analyze input:focus{outline:0;border-color:var(--blue-500);box-shadow:0 0 0 3px rgba(24,99,220,.25)}
.hero-analyze .btn{flex:1 1 200px}
.hero-flow{font-size:.9rem;color:var(--text-500);margin-bottom:18px}
.hero-flow .gold{font-weight:700}
@media(max-width:600px){.hero-analyze{flex-direction:column}.hero-analyze input{min-width:0;flex:0 0 auto}.hero-analyze .btn{width:100%;flex:0 0 auto}}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:18px}
.hero-micro{display:flex;flex-wrap:wrap;gap:18px;font-size:.9375rem;color:var(--text-500)}
.hero-micro span{display:inline-flex;align-items:center;gap:7px}
.hero-note{margin-top:14px;font-size:.9375rem;color:var(--gold-200)}
.ck{color:var(--success);flex-shrink:0}

/* Hero visual — device + climbing chart */
.hero-visual{position:relative}
.device{position:relative;background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);
  padding:22px;box-shadow:var(--shadow-card);transition:transform .12s linear}
.device .dev-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.rank-pill{display:inline-flex;align-items:center;gap:6px;background:rgba(255,233,162,.12);color:var(--gold-200);
  border:1px solid rgba(255,233,162,.35);border-radius:var(--radius-pill);padding:6px 12px;font-size:.8rem;font-weight:600}
.gold-dot{color:var(--gold-200)}
/* ---- Hero growth animation (8 weeks) ---- */
.growth{position:relative;background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:24px 24px 20px;box-shadow:var(--shadow-card)}
.growth-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:18px}
.g-title{font-family:var(--font-body);font-weight:600;font-size:.9rem;color:var(--text-300)}
.g-title b{color:var(--gold-200);font-family:var(--font-display);font-weight:700}
.g-title i{color:var(--text-500);font-style:normal}
.g-rank{font-size:.8rem;color:var(--text-500);background:var(--bg-600);border:1px solid var(--stroke);border-radius:var(--radius-pill);padding:5px 12px}
.g-rank b{color:var(--gold-200);font-family:var(--font-display);font-weight:700;font-size:.92rem}
.g-bars{display:flex;align-items:flex-end;gap:9px;height:170px}
.g-bar{flex:1;height:100%;display:flex;flex-direction:column;justify-content:flex-end;align-items:center;gap:8px}
.g-bar i{width:100%;height:6%;border-radius:7px 7px 0 0;background:linear-gradient(180deg,rgba(24,99,220,.30),rgba(24,99,220,.05));transition:height .55s var(--ease),background .4s var(--ease);display:block}
.g-bar em{font-style:normal;font-size:.64rem;color:var(--text-500);transition:color .4s}
.g-bar.on i{background:var(--cta)}
.g-bar.peak i{background:var(--cta);box-shadow:0 0 22px var(--blue-glow)}
.g-bar.peak em{color:var(--gold-200);font-weight:700}
.g-stats{display:flex;gap:14px;margin-top:18px}
.g-stat{flex:1;background:var(--bg-800);border:1px solid var(--stroke);border-radius:var(--radius-md);padding:12px 14px}
.g-stat span{display:block;font-size:.68rem;letter-spacing:.06em;text-transform:uppercase;color:var(--text-500);margin-bottom:4px}
.g-stat b{font-family:var(--font-display);font-weight:700;font-size:1.35rem;color:var(--gold-200);font-variant-numeric:tabular-nums}
.bars{display:flex;align-items:flex-end;gap:10px;height:180px}
.bars .bar{flex:1;background:linear-gradient(180deg,rgba(24,99,220,.25),rgba(24,99,220,.02));border-radius:8px 8px 0 0;position:relative}
.bars .bar.win{background:var(--cta);box-shadow:0 0 24px var(--blue-glow)}
.bars .bar span{position:absolute;top:-24px;left:50%;transform:translateX(-50%);font-size:.7rem;color:var(--text-500)}
.bars .bar.win span{color:var(--gold-200);font-weight:700}
.chip{position:absolute;background:rgba(17,26,44,.9);border:1px solid var(--stroke-strong);backdrop-filter:blur(8px);
  border-radius:var(--radius-pill);padding:8px 14px;font-size:.8rem;font-weight:600;color:var(--text-100);box-shadow:var(--shadow-card)}
.chip .dot{color:var(--gold-200)}
.chip-1{top:-16px;left:-12px}
.chip-2{bottom:-16px;right:-12px}

/* ---- Proof strip ---- */
.proof{background:var(--bg-800);border-top:1px solid var(--stroke);border-bottom:1px solid var(--stroke);padding:26px 0}
.proof-row{display:flex;flex-wrap:wrap;justify-content:center;align-items:center;gap:10px 30px}
.proof-item{display:flex;align-items:baseline;gap:9px}
.proof-item b{font-family:var(--font-display);font-weight:500;color:var(--gold-200);font-size:1.15rem}
.proof-item span{color:var(--text-500);font-size:.95rem}
.proof-sep{color:var(--stroke-strong)}
.proof-note{text-align:center;color:var(--text-500);font-size:.9rem;margin-top:14px}

/* ---- Generic grids ---- */
.grid{display:grid;gap:24px}
.g-3{grid-template-columns:repeat(3,1fr)}
.g-4{grid-template-columns:repeat(4,1fr)}
.g-2{grid-template-columns:repeat(2,1fr)}

/* ---- Cards ---- */
.card{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:30px;
  box-shadow:var(--shadow-card);position:relative;transition:transform .26s var(--ease),border-color .26s var(--ease)}
.card::before{content:"";position:absolute;inset:0 0 auto 0;height:1px;border-radius:var(--radius-lg) var(--radius-lg) 0 0;
  background:linear-gradient(90deg,var(--blue-500),transparent);opacity:0;transition:opacity .26s var(--ease)}
.card:hover{transform:translateY(-4px);border-color:var(--stroke-strong)}
.card:hover::before{opacity:1}
.icon-tile{width:46px;height:46px;border-radius:var(--radius-md);background:var(--bg-600);display:flex;align-items:center;justify-content:center;margin-bottom:18px;color:var(--gold-200)}
.icon-tile.blue{color:var(--blue-500)}
.card h3{font-size:1.25rem;margin-bottom:10px}
.card p{font-size:1rem;color:var(--text-300)}

/* ---- Problem bullets / callout ---- */
.pain{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px}
.pain .card h3{font-size:1.125rem}
.callout{margin-top:36px;background:var(--bg-800);border:1px solid var(--stroke);border-left:3px solid var(--gold-200);
  border-radius:var(--radius-md);padding:22px 26px;font-size:1.0625rem;color:var(--text-100)}

/* ---- Comparison table ---- */
.cmp-wrap{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-card)}
.cmp{width:100%;border-collapse:collapse}
.cmp th,.cmp td{padding:18px 22px;text-align:left;font-size:.9375rem;border-bottom:1px solid var(--stroke)}
.cmp thead th{background:var(--bg-600);color:var(--text-500);text-transform:uppercase;letter-spacing:.08em;font-size:.72rem;font-weight:600}
.cmp tbody tr:last-child td{border-bottom:0}
.cmp .aso-row{background:var(--bg-600);position:relative}
.cmp .aso-row td:first-child{box-shadow:inset 3px 0 0 0 var(--blue-500)}
.cmp .aso-row td{color:var(--text-100);font-weight:600}
.cmp .aso-row .price{font-family:var(--font-display);color:var(--gold-200);font-size:1.35rem;font-weight:500}
.cmp .chan{font-weight:600;color:var(--text-100)}
.cmp .best{display:inline-block;margin-left:8px;font-size:.62rem;font-weight:700;letter-spacing:.1em;color:#07110a;background:var(--gold-200);padding:3px 8px;border-radius:var(--radius-pill);vertical-align:middle}
.cmp .cost-paid{color:var(--danger)}
.cmp-cap{margin-top:22px;text-align:center;font-size:1.0625rem;color:var(--gold-200);font-weight:500}
.cmp-mini{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:24px}
.cmp-mini div{background:var(--bg-800);border:1px solid var(--stroke);border-radius:var(--radius-md);padding:18px;font-size:.95rem;color:var(--text-300)}
.cmp-mini b{color:var(--text-100)}
/* mobile stacked cards */
.cmp-cards{display:none}

/* ---- Process ---- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;position:relative;margin-top:20px}
.steps::before{content:"";position:absolute;top:24px;left:8%;right:8%;height:2px;background:linear-gradient(90deg,var(--blue-600),var(--blue-500),rgba(24,99,220,.1))}
.step{position:relative}
.step .node{width:48px;height:48px;border-radius:50%;background:var(--bg-800);border:2px solid var(--blue-500);
  display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-weight:700;color:var(--gold-200);margin-bottom:20px;position:relative;z-index:1;box-shadow:0 0 0 6px var(--bg-900)}
.step h3{font-size:1.15rem;margin-bottom:9px}
.step p{font-size:.95rem;color:var(--text-300)}

/* ---- Cases ---- */
.case-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
.case{position:relative;overflow:hidden}
.case .case-top{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;margin-bottom:16px}
.case .tag{font-size:.75rem;font-weight:600;letter-spacing:.06em;color:var(--text-300);text-transform:uppercase}
.case .tf{border:1px solid var(--gold-200);color:var(--gold-200);border-radius:var(--radius-pill);padding:5px 12px;font-size:.72rem;font-weight:700;white-space:nowrap}
.case .metric{font-family:var(--font-display);font-weight:500;font-size:1.5rem;color:var(--gold-200);line-height:1.15;margin-bottom:10px}
.case p{font-size:.95rem;color:var(--text-300)}
.case .chart{margin-top:18px;border-radius:var(--radius-md);border:1px solid var(--stroke);overflow:hidden;opacity:.92}
.case-band{margin-top:34px;text-align:center;font-family:var(--font-display);font-weight:500;color:var(--gold-200);font-size:1.25rem}
.case-close{text-align:center;color:var(--text-500);margin-top:8px}

/* ---- Testimonials ---- */
.quote{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:28px;box-shadow:var(--shadow-card)}
.quote .qh{font-family:var(--font-display);font-weight:500;font-size:1.15rem;color:var(--text-100);line-height:1.35;margin-bottom:14px}
.quote p{font-size:.95rem;color:var(--text-300);margin-bottom:16px}
.quote .attr{font-size:.85rem;color:var(--gold-200);font-weight:600}
.stars{color:var(--gold-200);margin-bottom:14px;letter-spacing:2px}

/* ---- Guarantee ---- */
.guarantee{position:relative;overflow:hidden;text-align:center}
.guarantee::before{content:"";position:absolute;inset:0;z-index:0;pointer-events:none;
  background:radial-gradient(50% 60% at 50% 40%,rgba(56,211,159,.10),transparent 70%)}
.guarantee .container{position:relative;z-index:1;max-width:820px}
.shield{width:76px;height:76px;margin:0 auto 26px;color:var(--success)}
.guarantee h2{margin-bottom:20px}
.g-reasons{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 28px;margin:28px 0}
.g-reasons span{display:inline-flex;align-items:center;gap:9px;color:var(--text-300);font-size:.95rem}
.seal{display:inline-flex;align-items:center;gap:9px;border:1px solid var(--gold-200);color:var(--gold-200);
  border-radius:var(--radius-pill);padding:9px 18px;font-weight:600;font-size:.9rem;margin-bottom:26px}

/* ---- FOMO ---- */
.fomo-box{position:relative;overflow:hidden;background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:clamp(30px,5vw,56px);box-shadow:var(--shadow-card);text-align:center}
.fomo-box::before{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(60% 70% at 50% 0%,rgba(255,233,162,.08),transparent 70%)}
.fomo-box>*{position:relative}
.fomo-box h2{max-width:760px;margin:0 auto 16px}
.fomo-box .lead{max-width:680px;margin:0 auto}
.fomo-points{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:34px 0 30px;text-align:left}
.fomo-points div{background:var(--bg-800);border:1px solid var(--stroke);border-left:3px solid var(--gold-200);border-radius:var(--radius-md);padding:18px 20px}
.fomo-points b{display:block;font-family:var(--font-display);font-weight:700;font-size:1.5rem;margin-bottom:6px}
.fomo-points span{font-size:.92rem;color:var(--text-300)}
@media(max-width:768px){.fomo-points{grid-template-columns:1fr}}

/* ---- Counters ---- */
.counters{background:var(--bg-800);border-top:1px solid var(--stroke);border-bottom:1px solid var(--stroke)}
.counters .grid{text-align:center}
.counter .num{font-family:var(--font-display);font-weight:700;font-size:clamp(2.2rem,5vw,3.25rem);color:var(--gold-200);font-variant-numeric:tabular-nums;line-height:1}
.counter .lbl{margin-top:10px;font-size:.75rem;letter-spacing:.1em;text-transform:uppercase;color:var(--text-500);font-weight:600}

/* ---- Pricing ---- */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.tier{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:30px;box-shadow:var(--shadow-card);display:flex;flex-direction:column}
.tier.featured{border-color:rgba(255,233,162,.5)}
.tier .tier-tag{align-self:flex-start;font-size:.68rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#07110a;background:var(--gold-200);padding:4px 10px;border-radius:var(--radius-pill);margin-bottom:14px}
.tier h3{font-size:1.35rem;margin-bottom:14px}
.chips{display:flex;flex-wrap:wrap;gap:7px;margin-bottom:18px}
.chips span{background:var(--bg-600);border:1px solid var(--stroke);border-radius:var(--radius-pill);padding:5px 11px;font-size:.78rem;color:var(--text-300)}
.tier .price{font-family:var(--font-display);font-weight:700;font-size:2.4rem;color:var(--gold-200);line-height:1;margin-bottom:6px}
.tier .price small{font-family:var(--font-body);font-weight:400;font-size:.9rem;color:var(--text-500);display:block;margin-bottom:4px}
.tier .desc{font-size:.95rem;color:var(--text-300);margin-bottom:18px}
.tier ul{list-style:none;padding:0;margin:0 0 24px;display:grid;gap:10px}
.tier ul li{display:flex;gap:10px;font-size:.9rem;color:var(--text-300)}
.tier ul .ck{flex:0 0 18px}
.tier .btn{margin-top:auto}
.price-reframe{margin-top:30px;background:var(--bg-800);border:1px solid var(--stroke);border-left:3px solid var(--gold-200);border-radius:var(--radius-md);padding:22px 26px;color:var(--text-100);font-size:1.0625rem}
.price-foot{text-align:center;color:var(--text-500);margin-top:18px;font-size:.9rem}

/* ---- Partnership ---- */
.partner{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:clamp(28px,5vw,48px);box-shadow:var(--shadow-card);margin-top:44px}
.partner .p-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.partner h3{margin-bottom:16px}
.partner .p-lists{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.partner .p-lists h4{font-size:.8rem;text-transform:uppercase;letter-spacing:.08em;color:var(--gold-200);margin:0 0 12px}
.partner .p-lists ul{list-style:none;padding:0;margin:0;display:grid;gap:9px}
.partner .p-lists li{display:flex;gap:9px;font-size:.9rem;color:var(--text-300)}

/* ---- Keyword economics table (The math) ---- */
.kwtable-wrap{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);overflow-x:auto;box-shadow:var(--shadow-card)}
.kwtable{width:100%;border-collapse:collapse;font-size:.92rem}
.kwtable th,.kwtable td{padding:15px 16px;text-align:right;border-bottom:1px solid var(--stroke);white-space:nowrap}
.kwtable th:first-child,.kwtable td:first-child{text-align:left;white-space:normal}
.kwtable thead th{background:var(--bg-600);color:var(--text-500);text-transform:uppercase;letter-spacing:.05em;font-size:.68rem;font-weight:600;vertical-align:bottom}
.kwtable thead th small{display:block;font-size:.62rem;color:var(--text-500);opacity:.75;font-weight:500;letter-spacing:.02em;margin-top:3px;text-transform:none}
.kwtable td.chan{font-weight:600;color:var(--text-100)}
.kwtable td.chan .kw{display:block;font-weight:400;font-size:.8rem;color:var(--text-500);margin-top:3px}
.kwtable td.ins{color:var(--text-100);font-weight:600}
.kwtable td.cost-paid{color:var(--danger);font-weight:600}
.kwtable td.ours{color:var(--text-100);font-weight:700}
.kwtable td.ours small{display:block;font-size:.66rem;color:var(--text-500);font-weight:500}
.kwtable td.ours .supp{display:block;font-size:.7rem;color:var(--gold-200);font-weight:600;margin-top:2px}
.kwtable td.cost-paid small,.kwtable td.ins small{display:block;font-size:.66rem;color:var(--text-500);font-weight:500}
.kwtable td.save{color:var(--success);font-family:var(--font-display);font-weight:500}
.kwtable td.save .pct{display:block;font-family:var(--font-body);font-size:.68rem;color:var(--text-500);font-weight:600;margin-top:2px}
.kwtable tbody tr:hover{background:rgba(255,255,255,.02)}
.kwtable tfoot td{background:var(--bg-600);font-weight:700;color:var(--text-100);border-bottom:0}
.kwtable tfoot td small{font-size:.7rem;color:var(--text-500);font-weight:500}
.kwtable tfoot td.cost-paid{color:var(--danger)}
.kwtable tfoot td.ours{color:var(--gold-200)}
.kwtable tfoot td.save{color:var(--success);font-family:var(--font-display)}
.kw-note{max-width:900px;margin:20px auto 0;text-align:center;font-size:.82rem;color:var(--text-500);line-height:1.6}
.kw-note b{color:var(--text-300)}
.method-link{color:var(--gold-200);font-weight:600;white-space:nowrap}
.method-link:hover{text-decoration:underline}

/* ---- Methodology ---- */
.method-pipe{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;margin-bottom:32px}
.method-pipe div{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-md);padding:18px 16px;display:flex;flex-direction:column;gap:10px}
.method-pipe b{width:30px;height:30px;border-radius:50%;background:var(--bg-600);border:1px solid var(--stroke-strong);display:flex;align-items:center;justify-content:center;font-family:var(--font-display);color:var(--gold-200);font-size:.9rem}
.method-pipe span{font-size:.85rem;color:var(--text-300);line-height:1.4}
.method-card h3{font-size:1.3rem;margin-bottom:12px}
.mc-sub{font-size:.92rem;color:var(--text-300);margin-bottom:16px}
.mc-shares{list-style:none;padding:0;margin:0 0 16px;display:flex;gap:10px}
.mc-shares li{flex:1;background:var(--bg-800);border:1px solid var(--stroke);border-radius:var(--radius-md);padding:12px;text-align:center}
.mc-shares li b{display:block;font-size:.72rem;color:var(--text-500);margin-bottom:4px}
.mc-shares li .gold{font-family:var(--font-display);font-weight:700;font-size:1.25rem;display:block}
.mc-shares li em{display:block;font-style:normal;font-size:.66rem;color:var(--text-500);margin-top:3px}
.mc-cpi{font-size:.88rem;color:var(--text-300);margin-bottom:18px}
.mc-cpi b{color:var(--text-100)}
.mc-ex{background:var(--bg-800);border:1px solid var(--stroke);border-left:3px solid var(--gold-200);border-radius:var(--radius-md);padding:16px 18px}
.mc-ex-t{display:block;font-size:.78rem;text-transform:uppercase;letter-spacing:.06em;color:var(--gold-200);font-weight:600;margin-bottom:10px}
.mc-ex ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.mc-ex li{font-size:.9rem;color:var(--text-300)}
.mc-ex b{color:var(--text-100)}
.mc-ex b.rd{color:var(--danger)}
.mc-ex b.gd{color:var(--gold-200)}
.method-price{margin-top:24px;background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:26px 30px;box-shadow:var(--shadow-card)}
.method-price h3{font-size:1.2rem;margin-bottom:10px}
.method-price p{font-size:1rem;color:var(--text-300);line-height:1.6}
@media(max-width:900px){.method-pipe{grid-template-columns:1fr 1fr}}
@media(max-width:768px){.method-pipe{grid-template-columns:1fr}.mc-shares{flex-direction:column}}
.kwcards{display:none}
.kwc{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:18px 20px;margin-bottom:14px}
.kwc.total{border-color:var(--gold-200)}
.kwc-h{display:flex;flex-direction:column;gap:2px;margin-bottom:12px;padding-bottom:12px;border-bottom:1px solid var(--stroke)}
.kwc-ind{font-family:var(--font-display);font-weight:500;color:var(--text-100);font-size:1.05rem}
.kwc-kw{font-size:.82rem;color:var(--text-500)}
.kwc-row{display:flex;justify-content:space-between;align-items:baseline;gap:12px;padding:6px 0;font-size:.9rem;color:var(--text-300)}
.kwc-row b{color:var(--text-100);font-weight:700}
.kwc-row b.rd{color:var(--danger)}
.kwc-row b.gd{color:var(--gold-200)}
.kwc-row.save{border-top:1px solid var(--stroke);margin-top:6px;padding-top:12px}
.kwc-row.save span{color:var(--success);font-weight:600}
.kwc-row.save b{color:var(--success);font-family:var(--font-display);font-weight:500;font-size:1.1rem}

/* ---- ICP chips ---- */
.icp{text-align:center}
.icp-chips{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;margin:24px 0 18px}
.icp-chips span{background:var(--bg-700);border:1px solid var(--stroke-strong);border-radius:var(--radius-pill);padding:11px 20px;font-size:.95rem;color:var(--text-100);font-weight:500}

/* ---- FAQ ---- */
.faq{max-width:820px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--stroke)}
.faq-q{width:100%;background:none;border:0;color:var(--text-100);font-family:var(--font-body);font-weight:600;font-size:1.0625rem;
  text-align:left;padding:22px 0;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq-q .chev{flex:0 0 20px;transition:transform .28s var(--ease);color:var(--gold-200)}
.faq-item.open .faq-q{color:var(--gold-200)}
.faq-item.open .faq-q .chev{transform:rotate(180deg)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .3s var(--ease),opacity .3s var(--ease),padding .3s var(--ease);opacity:0}
.faq-item.open .faq-a{opacity:1;padding-bottom:22px}
.faq-a p{color:var(--text-300);font-size:1rem}

/* ---- Lead form ---- */
.cta-final .cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.cta-final .trust-chips{display:flex;flex-wrap:wrap;gap:12px;margin-top:24px}
.cta-final .trust-chips span{display:inline-flex;align-items:center;gap:8px;font-size:.9rem;color:var(--text-300);
  background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-pill);padding:8px 15px}
.form-card{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:clamp(24px,4vw,36px);box-shadow:var(--shadow-card)}
.form-card h3{font-size:1.4rem;margin-bottom:6px}
.form-card .fc-sub{font-size:.9rem;color:var(--text-500);margin-bottom:22px}
.field{margin-bottom:16px}
.field label{display:block;font-size:.82rem;color:var(--text-300);margin-bottom:7px;font-weight:600}
.field input{width:100%;height:52px;background:var(--bg-800);border:1px solid var(--stroke);border-radius:var(--radius-md);
  color:var(--text-100);font-family:var(--font-body);font-size:16px;padding:0 16px;transition:border-color .2s,box-shadow .2s}
.field input::placeholder{color:var(--text-500)}
.field input:focus{outline:0;border-color:var(--blue-500);box-shadow:0 0 0 3px rgba(24,99,220,.25)}
.field .help{font-size:.78rem;color:var(--text-500);margin-top:6px}
/* ---- Locations multi-select ---- */
.geo-field{position:relative;background:var(--bg-800);border:1px solid var(--stroke);border-radius:var(--radius-md);padding:8px 10px;min-height:52px;display:flex;flex-wrap:wrap;gap:7px;align-items:center;transition:border-color .2s,box-shadow .2s}
.geo-field.focus{border-color:var(--blue-500);box-shadow:0 0 0 3px rgba(24,99,220,.25)}
.geo-tags{display:contents}
.geo-tag{display:inline-flex;align-items:center;gap:7px;background:var(--bg-600);border:1px solid var(--stroke-strong);border-radius:var(--radius-pill);padding:5px 9px 5px 12px;font-size:.85rem;color:var(--text-100)}
.geo-tag button{background:none;border:0;color:var(--text-500);cursor:pointer;font-size:1rem;line-height:1;padding:0 2px;transition:color .15s}
.geo-tag button:hover{color:var(--danger)}
.geo-field input{flex:1;min-width:140px;height:36px;background:none;border:0;color:var(--text-100);font-family:var(--font-body);font-size:16px;padding:0 6px}
.geo-field input:focus{outline:0}
.geo-field input::placeholder{color:var(--text-500)}
.geo-suggest{position:absolute;left:0;right:0;top:calc(100% + 6px);z-index:20;background:var(--bg-700);border:1px solid var(--stroke-strong);border-radius:var(--radius-md);box-shadow:var(--shadow-card);max-height:230px;overflow-y:auto;display:none}
.geo-suggest.open{display:block}
.geo-suggest button{display:flex;width:100%;align-items:center;gap:9px;background:none;border:0;text-align:left;padding:11px 14px;color:var(--text-300);font-family:var(--font-body);font-size:.92rem;cursor:pointer;border-bottom:1px solid var(--stroke)}
.geo-suggest button:last-child{border-bottom:0}
.geo-suggest button:hover,.geo-suggest button.active{background:var(--bg-600);color:var(--text-100)}
.geo-suggest button .flag{font-size:1.05rem}
.geo-suggest button .add{margin-left:auto;font-size:.72rem;color:var(--gold-200)}
.field.invalid input{border-color:var(--danger)}
.field .err{display:none;color:var(--danger);font-size:.78rem;margin-top:6px}
.field.invalid .err{display:block}
.form-note{margin-top:16px;display:flex;flex-wrap:wrap;gap:8px 18px;font-size:.82rem;color:var(--text-500)}
.form-note span{display:inline-flex;align-items:center;gap:6px}
.form-alt{margin-top:18px;font-size:.9rem;color:var(--text-300);text-align:center}
.form-alt a{color:var(--gold-200);font-weight:600}
.form-success{display:none;text-align:center;padding:30px 10px}
.form-success .sc{width:64px;height:64px;margin:0 auto 18px;color:var(--success)}
.form-success.show{display:block}
.form-card.done .lead-form{display:none}

/* ---- Footer ---- */
.site-footer{background:var(--bg-900);border-top:1px solid var(--stroke);padding:64px 0 32px}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:32px;margin-bottom:40px}
.foot-brand svg{height:32px;margin-bottom:16px}
.foot-brand p{color:var(--text-500);font-size:.95rem;max-width:280px}
.foot-col h4{font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:var(--text-100);margin:0 0 16px;font-family:var(--font-body)}
.foot-col ul{list-style:none;padding:0;margin:0;display:grid;gap:11px}
.foot-col a{color:var(--text-500);font-size:.92rem;transition:color .2s}
.foot-col a:hover{color:var(--text-100)}
.foot-bottom{border-top:1px solid var(--stroke);padding-top:24px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;color:var(--text-500);font-size:.85rem}
.foot-bottom a{color:var(--text-500)}
.foot-bottom a:hover{color:var(--text-300)}

/* ---- Sticky mobile CTA ---- */
.mobile-cta{position:fixed;left:0;right:0;bottom:0;z-index:55;display:none;align-items:center;justify-content:space-between;gap:12px;
  background:rgba(11,18,32,.92);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-top:1px solid var(--stroke);
  padding:12px 16px calc(12px + env(safe-area-inset-bottom));transform:translateY(120%);transition:transform .3s var(--ease)}
.mobile-cta.show{transform:translateY(0)}
.mobile-cta .mc-label{font-size:.8rem;color:var(--text-300);line-height:1.25}
.mobile-cta .mc-label b{color:var(--gold-200)}

/* ---- Reveal animation ---- */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.reveal.in{opacity:1;transform:none}

/* ---- Legal / content pages ---- */
.page-hero{padding-top:150px;padding-bottom:40px}
.prose{max-width:800px;margin:0 auto}
.prose h2{font-size:1.5rem;margin:36px 0 14px}
.prose p{margin-bottom:16px;color:var(--text-300)}
.prose ul{color:var(--text-300);padding-left:20px}
.prose a{color:var(--gold-200)}

/* ==========================================================================
   Responsive
   ========================================================================== */
@media(max-width:960px){
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .hero-visual{max-width:440px;margin:0 auto}
  .g-3,.g-4,.pain,.cmp-mini,.steps,.case-grid,.price-grid,.foot-grid,.cta-final .cta-grid,.partner .p-grid{grid-template-columns:1fr}
  .steps::before{display:none}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:768px){
  .hero{padding-top:120px}
  .chip{display:none}
  .cmp-wrap{display:none}
  .kwtable-wrap{display:none}
  .kwcards{display:block}
  .cmp-cards{display:grid;gap:16px}
  .cmp-card{background:var(--bg-700);border:1px solid var(--stroke);border-radius:var(--radius-lg);padding:20px}
  .cmp-card.aso{border-color:var(--gold-200)}
  .cmp-card .cc-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:12px}
  .cmp-card .cc-name{font-weight:700;color:var(--text-100)}
  .cmp-card .cc-price{font-family:var(--font-display);color:var(--gold-200);font-size:1.3rem}
  .cmp-card.aso .cc-price::after{content:" · BEST VALUE";font-family:var(--font-body);font-size:.6rem;color:var(--gold-200)}
  .cmp-card .cc-meta{display:flex;flex-wrap:wrap;gap:8px 16px;font-size:.85rem;color:var(--text-500)}
  .counters .grid,.foot-grid{grid-template-columns:1fr 1fr}
  .partner .p-lists{grid-template-columns:1fr}
  .g-2{grid-template-columns:1fr}
  .proof-sep{display:none}
  .mobile-cta{display:flex}
  .site-footer{padding-bottom:calc(84px + env(safe-area-inset-bottom))}
}
@media(max-width:420px){
  .counters .grid{grid-template-columns:1fr 1fr}
}