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ASO for Finance & Budgeting apps · iOS & Google Play · Since 2012

Your finance app at the top of App Store & Google Play search

Finance installs are among the most expensive to buy with ads — and people searching the store for a budgeting app have already decided they want one. The question is whose app they see first.

50% upfront, 50% when the rank is liveFixed price per keywordPrice before any call
US App Store numbers

What the top of search is worth for finance apps

Example keyword in Finance & Budgeting: “budgeting app”

Keywords are shown exactly as people type them in the US App Store.

Searches per month44,000
Cost per install (CPI)$6.90this keyword, US
Installs per month at #1–#34,620–12,320
Same installs bought with ads$31,894–$85,050per month
AppsLift, top 3$22,396one-time, then 20%/mo support
KeywordSearches / moCPIInstalls / mo at #3–#1Ads cost / moOur price
budgeting app44,000$6.904,620–12,320$31,894–$85,050$22,396
budget app41,670$8.444,375–11,668$36,925–$98,478$25,932
money manager7,742$8.09813–2,168$6,577–$17,540$4,619
expense tracker6,036$10.76634–1,690$6,825–$18,192$4,791

CPI is set per keyword: the US iOS benchmark for Finance & Budgeting ($8.44) adjusted by that keyword's live Google Ads bids — $6.90–$10.76 for the keywords above. These are estimates, not a promise of installs: installs = monthly store searches × the share the top positions take (28% / 16.8% / 10.5% at #1 / #2 / #3); the ads figure = those installs × that keyword's CPI. Prices come from the same engine as the free report — your own keywords and prices are in yours.

How it works

You see the numbers before you commit

1

Send your app link

Paste your App Store or Google Play URL and pick the countries. No account, nothing to sign.

2

Get the report

Your finance keywords with search volume, where your app ranks on each today, what the top 3 is worth, and our price per keyword.

3

Choose the keywords

You decide which keywords are worth it. We say plainly which ones we would skip.

4

We do the work

Metadata goes in and the ranking work starts. Typically 4–12 weeks on iOS and 4–6 weeks on Google Play, depending on the keyword and the country.

Pricing

A fixed price per keyword

  • One price per keyword, charged once — not a monthly fee per keyword.
  • 50% upfront, 50% when the rank is live. You can check the position in the store yourself.
  • Metadata preparation included — title, subtitle, keyword field and description.
  • Monthly support of 20% of the keyword price after the position is reached, to keep it there.
  • No lock-in. The keyword set you choose is the scope.
Do you guarantee installs?

No. Installs depend on your icon, screenshots, ratings and how well the keyword fits your app. What we commit to is the ranking — and the second half of the fee is due only when it is live.

Which stores and countries?

App Store and Google Play, 60+ countries. Keyword sets are built separately for each store, because they do not rank the same way.

Is this paid advertising?

No. This is organic ranking in store search. Once your app holds the position, the installs from that keyword are not billed per click.

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