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ASO for Mobile Games apps · iOS & Google Play · Since 2012

Your game app at the top of App Store & Google Play search

Games live and die by installs, and paid UA costs more every quarter. Players who search the store for a genre install whatever sits at the top.

50% upfront, 50% when the rank is liveFixed price per keywordPrice before any call
US App Store numbers

What the top of search is worth for game apps

Example keyword in Mobile Games: “online games”

Keywords are shown exactly as people type them in the US App Store.

Searches per month21,133
Cost per install (CPI)$9.96this keyword, US
Installs per month at #1–#32,219–5,917
Same installs bought with ads$22,100–$58,930per month
AppsLift, top 3$15,518one-time, then 20%/mo support
KeywordSearches / moCPIInstalls / mo at #3–#1Ads cost / moOur price
online games21,133$9.962,219–5,917$22,100–$58,930$15,518
games759,490$9.6879,746–212,657$771,604–$2,057,620$541,839
puzzle games131,641$18.1413,822–36,859$250,772–$668,732$176,101
word games49,800$13.015,229–13,944$68,011–$181,363$47,758

CPI is set per keyword: the US iOS benchmark for Mobile Games ($12.28) adjusted by that keyword's live Google Ads bids — $9.68–$18.14 for the keywords above. These are estimates, not a promise of installs: installs = monthly store searches × the share the top positions take (28% / 16.8% / 10.5% at #1 / #2 / #3); the ads figure = those installs × that keyword's CPI. Prices come from the same engine as the free report — your own keywords and prices are in yours.

How it works

You see the numbers before you commit

1

Send your app link

Paste your App Store or Google Play URL and pick the countries. No account, nothing to sign.

2

Get the report

Your game keywords with search volume, where your app ranks on each today, what the top 3 is worth, and our price per keyword.

3

Choose the keywords

You decide which keywords are worth it. We say plainly which ones we would skip.

4

We do the work

Metadata goes in and the ranking work starts. Typically 4–12 weeks on iOS and 4–6 weeks on Google Play, depending on the keyword and the country.

Pricing

A fixed price per keyword

  • One price per keyword, charged once — not a monthly fee per keyword.
  • 50% upfront, 50% when the rank is live. You can check the position in the store yourself.
  • Metadata preparation included — title, subtitle, keyword field and description.
  • Monthly support of 20% of the keyword price after the position is reached, to keep it there.
  • No lock-in. The keyword set you choose is the scope.
Do you guarantee installs?

No. Installs depend on your icon, screenshots, ratings and how well the keyword fits your app. What we commit to is the ranking — and the second half of the fee is due only when it is live.

Which stores and countries?

App Store and Google Play, 60+ countries. Keyword sets are built separately for each store, because they do not rank the same way.

Is this paid advertising?

No. This is organic ranking in store search. Once your app holds the position, the installs from that keyword are not billed per click.

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