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ASO for Sports & Outdoors apps · iOS & Google Play · Since 2012

Your sports app at the top of App Store & Google Play search

Sports apps have some of the highest paid-install costs in the store. Ranking in search brings fans and players without paying that rate for every install.

50% upfront, 50% when the rank is liveFixed price per keywordPrice before any call
US App Store numbers

What the top of search is worth for sports apps

Example keyword in Sports & Outdoors: “golf gps”

Keywords are shown exactly as people type them in the US App Store.

Searches per month990
Cost per install (CPI)$20.95this keyword, US
Installs per month at #1–#3104–277
Same installs bought with ads$2,179–$5,804per month
AppsLift, top 3$1,528one-time, then 20%/mo support
KeywordSearches / moCPIInstalls / mo at #3–#1Ads cost / moOur price
golf gps990$20.95104–277$2,179–$5,804$1,528
running app48,109$26.895,051–13,471$135,801–$362,181$95,370
live scores20,250$32.772,126–5,670$69,666–$185,797$48,925
fishing app1,760$27.99185–493$5,177–$13,797$3,634

CPI is set per keyword: the US iOS benchmark for Sports & Outdoors ($26.81) adjusted by that keyword's live Google Ads bids — $20.95–$32.77 for the keywords above. These are estimates, not a promise of installs: installs = monthly store searches × the share the top positions take (28% / 16.8% / 10.5% at #1 / #2 / #3); the ads figure = those installs × that keyword's CPI. Prices come from the same engine as the free report — your own keywords and prices are in yours.

How it works

You see the numbers before you commit

1

Send your app link

Paste your App Store or Google Play URL and pick the countries. No account, nothing to sign.

2

Get the report

Your sports keywords with search volume, where your app ranks on each today, what the top 3 is worth, and our price per keyword.

3

Choose the keywords

You decide which keywords are worth it. We say plainly which ones we would skip.

4

We do the work

Metadata goes in and the ranking work starts. Typically 4–12 weeks on iOS and 4–6 weeks on Google Play, depending on the keyword and the country.

Pricing

A fixed price per keyword

  • One price per keyword, charged once — not a monthly fee per keyword.
  • 50% upfront, 50% when the rank is live. You can check the position in the store yourself.
  • Metadata preparation included — title, subtitle, keyword field and description.
  • Monthly support of 20% of the keyword price after the position is reached, to keep it there.
  • No lock-in. The keyword set you choose is the scope.
Do you guarantee installs?

No. Installs depend on your icon, screenshots, ratings and how well the keyword fits your app. What we commit to is the ranking — and the second half of the fee is due only when it is live.

Which stores and countries?

App Store and Google Play, 60+ countries. Keyword sets are built separately for each store, because they do not rank the same way.

Is this paid advertising?

No. This is organic ranking in store search. Once your app holds the position, the installs from that keyword are not billed per click.

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See where your sports app ranks today

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