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ASO for Health & Fitness apps · iOS & Google Play · Since 2012

Your fitness app at the top of App Store & Google Play search

People searching for a fitness app are ready to start today. If your app is not in the first few results, that motivated install goes to the app that is.

50% upfront, 50% when the rank is liveFixed price per keywordPrice before any call
US App Store numbers

What the top of search is worth for fitness apps

Example keyword in Health & Fitness: “fitness app”

Keywords are shown exactly as people type them in the US App Store.

Searches per month10,468
Cost per install (CPI)$3.59this keyword, US
Installs per month at #1–#31,099–2,931
Same installs bought with ads$3,948–$10,530per month
AppsLift, top 3$2,773one-time, then 20%/mo support
KeywordSearches / moCPIInstalls / mo at #3–#1Ads cost / moOur price
fitness app10,468$3.591,099–2,931$3,948–$10,530$2,773
home workout7,810$3.71820–2,187$3,039–$8,106$2,134
gym workout6,123$3.90643–1,714$2,508–$6,685$1,761
workout app3,240$4.14340–907$1,409–$3,758from $1,000

CPI is set per keyword: the US iOS benchmark for Health & Fitness ($3.83) adjusted by that keyword's live Google Ads bids — $3.59–$4.14 for the keywords above. These are estimates, not a promise of installs: installs = monthly store searches × the share the top positions take (28% / 16.8% / 10.5% at #1 / #2 / #3); the ads figure = those installs × that keyword's CPI. Prices come from the same engine as the free report — your own keywords and prices are in yours.

How it works

You see the numbers before you commit

1

Send your app link

Paste your App Store or Google Play URL and pick the countries. No account, nothing to sign.

2

Get the report

Your fitness keywords with search volume, where your app ranks on each today, what the top 3 is worth, and our price per keyword.

3

Choose the keywords

You decide which keywords are worth it. We say plainly which ones we would skip.

4

We do the work

Metadata goes in and the ranking work starts. Typically 4–12 weeks on iOS and 4–6 weeks on Google Play, depending on the keyword and the country.

Pricing

A fixed price per keyword

  • One price per keyword, charged once — not a monthly fee per keyword.
  • 50% upfront, 50% when the rank is live. You can check the position in the store yourself.
  • Metadata preparation included — title, subtitle, keyword field and description.
  • Monthly support of 20% of the keyword price after the position is reached, to keep it there.
  • No lock-in. The keyword set you choose is the scope.
Do you guarantee installs?

No. Installs depend on your icon, screenshots, ratings and how well the keyword fits your app. What we commit to is the ranking — and the second half of the fee is due only when it is live.

Which stores and countries?

App Store and Google Play, 60+ countries. Keyword sets are built separately for each store, because they do not rank the same way.

Is this paid advertising?

No. This is organic ranking in store search. Once your app holds the position, the installs from that keyword are not billed per click.

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See where your fitness app ranks today

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